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Blue: the color of Harmony and Trust
21/12/2025
As a cool tone, blue is a constant presence in our lives, reflected in the vastness of the sea, the movement of water, and the expanse of the sky.
Calming effect: it has a physiological impact on the human body—looking at blue slows the pulse, lowers blood pressure, and calms breathing. This is why it's a popular choice for bedrooms and, due to its association with water, for bathrooms.
Intuition & Efficiency: it supports intuition and boosts productivity. Thanks to its stress-reducing properties, it is frequently used in office environments.
Intelligence and Reliability: blue radiates stability and trustworthiness, which is why it is a staple in logo design (e.g., Dell, Facebook, Ford, Skype, Microsoft, Visa, PayPal, Oral-B, Unilever). It is the preferred choice for financial institutions, IT companies, and the healthcare sector.
Gender neutrality: while Western cultures often associate it with baby boys, as an adult color, it is the least gender-specific—worn and favored equally by men and women.
Nature's trivia: the owl is the only bird that can see the color blue. On the flip side, mosquitoes are twice as attracted to blue as to any other color.
Rare in food: it is the rarest naturally occurring color in food.
Core associations: logic, order, planning, stability, trust, harmony, and peace.
by kotkoa (freepik.com)
Cultural significance: what does blue mean around the World?
The meaning of color varies significantly across different cultures. Here is how the world sees blue:
Chinese culture: it represents immortality and wisdom. It is also used in clothing to ward off evil spirits.
Indian culture: a symbol of immortality. This stems from the story of Krishna, whose skin turned blue after being poisoned by a demon. It is also the color of the Throat Chakra (Vishuddha), the center of communication and authentic self-expression, symbolizing honesty and openness toward others.
Western culture: it stands for tranquility and peace. It suggests safety and authority through the blue uniforms of law enforcement, and loyalty through the tradition of "something blue" at weddings.
West African cultures: blue dye is sometimes used in clothing to symbolize suffering, as it is also regarded as the color of sadness.
The darker side of Blue. Blue is not without its negative connotations. Too much blue, especially in darker shades, is often associated with sadness and depression (hence the phrase "feeling blue"). Deep navy can evoke a sense of vulnerability or the approach of night.
Blue teaches us just how complex the meanings and effects of color can be. I must admit, it is my favorite color—I love every single shade of it.
What draws you to blue? Which shade is your favorite?